The page offers a collection of books, articles and other resources from our community of like-minded professionals across a number of different fields. The list is ever-growing, with ideas frequently recommended to us by our customers and partners. Please feel free to peruse our library, and let us know if you have questions or suggestions!


The Loyalty Effect and Loyalty Rules
Fred Reichheld

The bedrock to Fred’s business philosophy, his first two books present the theory (The Loyalty Effect) and practice (Loyalty Rules) of how companies that are focused on both customer and employee loyalty are best positioned for success. Inside are examples from some of today's most successful companies, illustrating “how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.”

Quiet: The Power of Introverts in a World That Can’t Stop Talking
Susan Cane

Just about every team out there has a dispersion of extro- and introversion among its members. And when a team gets together for meetings, those closer to the introversion side of that spectrum often get squeezed out of the discussions. HuddleUp’s sparqs are designed to be an equalizer, giving introverts as much of a voice and vote as the extroverts. For those teams that are interested this disparity, Quiet can be a good resource for individuals from each side to understand the other (and their own!).

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
Teresa Amabile

Progress is an important theme in the HuddleUp setting. We encourage frequent sparqs and huddles, during which the most pertinent conversations focus on the progress that teams have made since their last huddle. The trick to making progress is to set goals and create action plans that enable small wins, as Professor Amabile discusses in The Progress Principle.

Give and Take: Why Helping Others Drives Our Success
Adam Grant

Teams are most successful when each member feels supported and encouraged by the rest, and voluntarily does the same back. In a business environment that has historically focused on the self, however, that dynamic is often more difficult to set up than it sounds. Give and Take looks at the types of team players out there – takers, matchers and givers – and shows just how effective being a giver can be.

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Chris McChesney and Sean Covey

HuddleUp promotes a regular, frequent team process that includes setting goals and tracking progress. This philosophy fits well with the Franklin Covey 4DX system, where the first of four disciplines is setting a Wildly Important Goal for every team, and the fourth is creating a cadence of accountability. This natural collaboration between the two systems allows for our customers to subscribe to both in tandem, each supporting the other. The 4 Disciplines of Execution is a great resource to understand how to bring the theory into practice.

The 4 Humble Inquiry: The Gentle Art of Asking Instead of Telling
Edgar Schein

We strongly believe that the best leaders don’t tell their teams the right answers, but rather they ask them the right questions. This is where the idea of the sparq (short poll asking the right questions) comes from, and why we like Humble Inquiry. It never hurts to remind leaders and front-line employees alike that often the best way to a resolution is opening with an ask rather than a tell.

Collective Genius: The Art and Practice of Leading Innovation
Linda A. Hill, Greg Brandeau, Emily Truelove, Kent Lineback

Rapid-cycle, front-line-team experimentation is at the heart of truly effective innovation. Collective Genius presents the evidence and examples that brings this fundamental truth to life. It shows that the most successful leaders “don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires.”

Five Dysfunctions of a Team and The Advantage
Patrick Lencioni

Well-functioning teams are the foundation to a healthy, innovative workforce. The Table Group, founded by Patrick Lencioni, focuses on helping teams and companies reach maximum people potential, starting with the foundations in The Five Dysfunctions of a Team, and continuing to broader organizational health with steps outlined in The Advantage. HuddleUp is thrilled to be collaborating with the Table Group, as they experiment with the HuddleUp platform to help maintain the health of the very teams they advise.


Michael Mankins

Michael Mankins is a highly respected partner and head of the Americas Organization Practice at Bain and Company. His HBR blog post reminds us that employee engagement has more to do with hooking into intrinsic drivers than extrinsic measures. One of the ways to do this, he argues, is to foster employee advocacy versus employee satisfaction – “[gather] regular, direct feedback from employees … [and enable] managers to take action.”

An interview with Fred Reichheld and Rob Markey

Qualtrics, a survey vendor with a strong NPS practice, delves into the connection between customer and employee loyalty in this quick but informative blog post, featuring HuddleUp founder and NPS creator, Fred Reichheld, and Bain’s global Customer Strategy Practice leader Rob Markey.

Rebecca Greenfield

This article posits that the act of writing things down prior to talking about them is more powerful than we realize. While the research is focused on brainstorming, we view the evidence presented as support for the broader sparq process: when your meeting has the goal of using the collective wisdom of the gathered individuals to make important decisions (which is undeniably a goal for a substantial subset of all meetings), you can view it as a mini-brainstorming session. And according to this research, this type of meeting would benefit enormously from being preceded by a sparq.

Mikael Cho

This article dissects the history and architecture of the process we have come to know as brainstorming – the real-time production, collection and selection of the best ideas. It suggests that the traditional value we place on this process is misdirected, points out some of the main pitfalls, and offers an alternative – one that begins with “alone time”.


Watch founder Fred Reichheld interview Mark Norman, the then-president of Zipcar, one of HuddleUp’s early adopters. They discuss how Mark uses the tool with his team and with his company, and why he personally gives HuddleUp a 10.

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. He goes on to discuss intrinsic motivation - what it is, how it works, and the effects it produces.

At HuddleUp, the path to true employee engagement is enabling employees to be a valued member of a winning team on an inspiring mission. In this TED Talk, Simon Sinek focuses on the last aspect of this tenet: the mission. He proposes a framework and discusses examples that support the need for a “why” behind your “what” and “how”, demonstrating that purpose-driven leaders, projects and companies have a greater chance of success than their plan-driven counterparts.

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